Your book cover is an important part of your marketing strategy. If it catches the eye and encourages people to pick the book up (or click on it) you are over the first hurdle.
It is important to have a cover that appeals to your target audience. Many people struggle to remember that, and go for what they like themselves.
What you like may be an indicator of what the public will like, but it may not. So getting opinions is always a good idea. Here is the story of one author who used a survey to help with the decision.
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