So you’ve finished your book, and gone through the processes to get to the finished product.
The next stage is to finalise your marketing plan. And all that effort will go to waste if you don’t plan how to time launches and marketing for self-published books.
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About The Proof Angel
I am a freelance editor and proofreader, working with a wide range of clients from large companies to individuals. I can help you to communicate clearly by carrying out a final check, or by suggesting ideas get your message over. I am an Advanced Professional Member of the Chartered Institute of Editing and Proofreading. I also have a sideline in textiles, as The Rainbow Angel.
The Proof Angel blog 
Thanks for the link. There’s some good advice there (I struggle with to do or not to do pre-orders.)