Just des(s)erts

We all know what it means, but a lot of people are unsure about whether to use “just deserts” or “just desserts”.

This is a thorough post about a confusing phrase: just des(s)erts.

And once you know which word you want, then you might hesitate about the spelling. This is easy. The double s in dessert stands for “sweet stuff”, which is always found in a pudding, but is much harder to find in a hot dry place.

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How to calculate your book’s length before writing

Are you planning a book?

Planning is a useful process, giving you direction, helping you stay on track, and letting you see how far through the process you are.

Some plans are reasonably standard. You can pick a template, and adapt it to your needs. Book planning isn’t like that for most of us. The creative process isn’t always that tidy.

So while this  post about how to calculate your book’s length before writing has some useful points, you need to take it with a pinch of salt. Particularly with obvious points, like the mid-point should be 50% of the way through.

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Scrimshaw and seersucker

It is time we had some word history. This time there are some classic muddles:

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Using book design elements in your marketing

Any marketing bod will tell you that branding is important.

The trm brand coves all sorts of different things, but one of the main visible aspects is a consistent image. It is useful if people can tell it is you at a glance. It will catch the interest of your fans.

Many authors spend ages finalising their book design, but pay little attention to the rest of the campaign.

This post explains how to pick up elements of your book design and use them in other ways, to reinforce your brand.

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Embracing audio books

This week, I’ve found a piece about whether you should make an audio book of your work.

And if you agree that the answer is yes, here are some links to previous posts to help you create one:

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It pays to pay attention to current customers

This week, we have a reminder that we should focus on the customer.

The trap is that it is too easy to forget that we are very similar to everyone else.

An idea may be fascinating, special, or original.

That is not the point.

We need to think about whether others will notice that difference from the crowd in the split second before they move on.

Get right back into the competition with the knowledge from this post.

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When is a typo not a typo? In the wor(l)d of Ulysses

This week, I’ve come upon a rather unusual post about typos.

Well Ulysses is an unusual book, for all sorts of reasons. O that basis, I suspect it is perfectly reasonable to have some unusual typo stories about it.

Is Ulysses is a book you have read? I must say, I haven’t got that far yet. One day, perhaps.

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Publishing poetry in the digital age

In all the discussion about self publishing, the main focus is usually about novels. The theory seems to be that everyone has a novel in them.

Occasionally there is a discussion about non-fiction.

So this post is particularly useful due to the rarity value.

How To Self-Publish and Sell Poetry in the Digital Era.

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How to respond when a reader claims there is an error in your book

Editing_and_proofreading_blog_559I suspect we all dread this situation, and as this post points out, it can be difficult whether the error exists or not.

Read about one author’s way of handling the situation.

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The linguistics of colour names

This fascinating short video explains how different languages have treated the process of categorising colours.

The discussion highlights two important features of any process of analysis:

  • Before you start, your terms need to be defined, but then those definitions need to be kept under review.
  • We all need to remember that we have our own framework of expectations. If we apply our values out of context, we may not reach the right conclusion.

I was particularly interested to find out that other cultures don’t see the basics as three primary colours. I’m looking at things in a completely different way at the moment!

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