Any marketing bod will tell you that branding is important.
The trm brand coves all sorts of different things, but one of the main visible aspects is a consistent image. It is useful if people can tell it is you at a glance. It will catch the interest of your fans.
Many authors spend ages finalising their book design, but pay little attention to the rest of the campaign.
This post explains how to pick up elements of your book design and use them in other ways, to reinforce your brand.
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