Food by any other name?

Editing_and_proofreading_blog_722We all know that the language in advertising is designed to persuade us. We often forget how far that advertising stretches.

Food names can be used to mask an ingredient that squeamish diners might find unappetizing by another name.This post asks what’s in a name?

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About The Proof Angel

I am a freelance editor and proofreader. I work with a wide range of clients, from companies to self publishing authors. I can help you to communicate clearly in print or on line by providing a fresh pair of eyes, carrying out a final check, or by suggesting ideas to improve the flow of your message.
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