Life is too short to read things just for the sake of it. If people don’t read what you have written, then the effort you put in was a waste of time, unless it was entirely for your own benefit.
People read because they need information, or want to be entertained. If you can do both, that is ideal, but if you fail to do either, you will be ignored.
The key is to put yourself in your reader’s shoes, & think about whether they need that point, that sentence, or that extra word.
That is a nice simple thing to remember, but it is harder to apply when you are focussing on writing your report or story.
This post explains how to spot problems in a story, but the principles can be used for any piece.
Any non fiction writers thinking that the item about not creating empathetic characters doesn’t apply to them, beware. Take that as a reminder not to fill your work with how wonderful you are. If you really are, people will notice.
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