When you think you have a totally original idea, how do you make sure? How do you find out if someone else has got there first?
By researching the market.
Market research is an essential part of your process. Some people think they don’t need to do it, because they know their own market. They think that if it were out there, they would have seen it.
That is a dangerous view. Often, each of us only really looks properly at the things that interest us. When we have found something that appeals, we stop looking. The fact that you haven’t seen anything like your idea while you have been carrying out your normal activities isn’t enough. When you chose something that you wanted & stopped looking, the very next item might have used the idea you think is completely new.
Here are some thoughts on how to carry out this market research.
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