The importance of remembering the customer

Editing_and_Proofreading Blog_305Anyone who has anything to do with communication will tell you that it is important to remember what the user needs. The focus should not be on what you want to say, but what they need to know. This is particularly true when designing websites. Somehow, it is harder to remember when doing that sort of work.

Gerry McGovern often has something useful to say on this subject. If anyone has any doubt that it is important, this time he has some scary statistics.

Visit my websites via the links at the top of this page.


About The Proof Angel

I am a freelance editor and proofreader, working with a wide range of clients from large companies to individuals. I can help you to communicate clearly by carrying out a final check, or by suggesting ideas get your message over. I also have a sideline in textiles, as The Rainbow Angel.
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2 Responses to The importance of remembering the customer

  1. Thank you for this link – I would never have read this post if it hadn’t been for your recommendation, but it offered valauable insights into how people buy stuff in clear jargon-free English, relevant to any writer because stuff sometimes includes books…Just wanted to say how much I appreciate your blog and the links your provide.

    • It is really just the old line about remembering your audience, isn’t it? It doesn’t seem to matter how many times that message is repeated – it is still hard to remember, isn’t it? Thank you for your support.

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