Anyone who has anything to do with communication will tell you that it is important to remember what the user needs. The focus should not be on what you want to say, but what they need to know. This is particularly true when designing websites. Somehow, it is harder to remember when doing that sort of work.
Gerry McGovern often has something useful to say on this subject. If anyone has any doubt that it is important, this time he has some scary statistics.
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