Most specialist areas have their own vocabulary, & typography is no exception. In past times it was only really relevant for printers and designers to know these technical terms, but now to a certain extent we are all our own designers and printers.
As a result of this shift, these words are creeping more into everyday language. Sometimes we use the words without really understanding what they mean. Many of us know that a certain font is sans serif, but have no clear idea what a serif is. Now is the time to find out.
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